is a common platform based
on contrasting expectations
of culture and societal values.

The perfect combination of
amassed popularity and embellished
storytelling calls for an exciting
opportunity to share, spread,
sell, contaminate, corrupt.

Social media strongly distorts opinions and perceptions.

The scholars of this field predicate
a ruinous cycle of meaningless transactions
between the consumer and influencer.

While the inner workings of social media
appear complex, the basic ideology behind the
universal depletion of authenticity presents
a paradox of influencer culture critique
and an addiction to their content regardless.

We acknowledge the consequences of social influencer culture,
accepting it as a lifestyle and seeking alternative ways to
benefit from the marketing and consumerism function.

We arrive at an inquiry:
Do the shallow transactions render all communication useless?